Looking back on 2018, SAP Chief Marketing Officer Alicia Tillman reflects on the revamped brand narrative. Not long after starting her job as chief marketing officer […]
Almost 100 years ago, New Era started making men’s “Gatsby” caps in Buffalo, New York. The company quickly switched its focus to manufacturing baseball caps for […]
What opportunities does blockchain technology offer the energy sector? Will it lead to new business models and more efficiency? A study by SAP, the German Association […]