Why Choose Strategic Focus?

Strategic Focus, based in Silicon Valley and serving Enterprise Software and Cloud Services vendors since 1986, is a consulting firm priding itself on supplying creative, customer-tailored solutions in the areas of Product Comparisons, Software Usability Studies and Market Strategy with supporting Market Research.

The company’s Core Competencies are:

Hands-on Competitive Analysis of Enterprise Software by Engineers in our Lab. Results are typically used to develop Sales Collaterals, Market Positioning & Product Improvements.

Software Usability Studies for improving Customer Experience.

Market Strategy Development based on:

          o  Issues Identification via Executive Interviews;

          o  Market Segmentation

          o  Scenario Planning

          o  Identifying Distributors & Partners

          o  Market Analysis, Sizing & Forecast

Market Research in support of Market Strategy based on:

          o  Phone & On-line surveys, worldwide

          o  One-on-one Customer interviews

          o  Competitive Analysis

          o  ROI & TCO studies

Strategic Focus also offers Startup Consulting Services, helping young companies and entrepreneurs to develop their business plans, and raise venture capital, relying upon its proven and extensive network of VC’s and angel investors.

Technology News

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Bajaj Allianz Life Insurance, IndusInd Bank, ManipalCigna Health Insurance Company, and _VOIS Named Winners of the Red Hat APAC Innovation Awards 2020 for India

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National Information Resources Service Daegu Center and Orange Life Named Winners of the Red Hat APAC Innovation Awards 2020 for Korea

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AmBank and Social Security Organization Named Winners of the Red Hat APAC Innovation Awards 2020 for Malaysia

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ANZ Named Winner of the Red Hat APAC Innovation Awards 2020 for Australia and New Zealand Region

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Government Savings Bank, KASIKORN Business-Technology Group, KTB Computer Services Co., Ltd., and TMB Bank Public Company Named Winners of the Red Hat APAC Innovation Awards 2020 for Thailand

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