February 1, 2019
We’re just one month into 2019 and it’s still anybody’s guess as to what might happen next. In business, we should expect more attention given to […]
February 1, 2019
SAP tops the BrandZ German brand value ranking for the second year in a row and is now Europe’s most powerful brand for the first time […]
February 2, 2019
A major challenge in the consumer products industry is supply chain management of temperature-sensitive products. Consumers trust certain brands for fresh, high-quality food. After one bad […]
February 2, 2019
Attracting customers through emotional resonance is a time-honored marketing tradition. Back in 1930, when housewives listened to serial radio dramas in the afternoon, a soap company […]