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reCAPTCHA Enterprise has been built on two primary principles that put end users first:
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Protect users
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Provide a frictionless user experience
Protect Users
Today, reCAPTCHA Enterprise is a pure security product. Information collected is used to provide and improve reCAPTCHA Enterprise and for general security purposes. We don’t use this data for any other purpose.
reCAPTCHA Enterprise has codified these requirements in our terms, which restrict reCAPTCHA Enterprise to be used to fight spam and abuse. It cannot be used for other purposes such as determining credit worthiness, employment eligibility, financial status, or insurability of a user. Additionally, none of the data collected can be used for personalized advertising by Google.
To further keep users safe, reCAPTCHA Enterprise customers are required to explicitly inform applicable end users that the customer has implemented reCAPTCHA Enterprise. Customers need to comply with all applicable privacy laws and regulations, especially those applying to personal data. This includes providing a privacy policy for their API client that clearly and accurately describes to users the information collected and uses of that information. For customers with end users in the European Union, this includes compliance with the EU User Consent Policy.
reCAPTCHA Enterprise has also increased the number of features, including integrated multi-factor authentication and password check, to protect against account takeovers and keep end users safe. You can learn more about this use case in a recent blog.
Provide a Frictionless User Experience
Since reCAPTCHA Enterprise was launched in 2018, the priority has been to integrate into as many web pages on a website as a frictionless solution. This means end users do not have to identify crosswalks or decrypt text before proceeding on a web page. reCAPTCHA Enterprise detects bots by observing on-page behavior rather than having users solve tests. reCAPTCHA’s adaptive risk analysis engine identifies attacker patterns more accurately by looking at activities across different pages on a website. This is more difficult for bots to mimic and reduces user friction. This can help improve your business’ individual goals such as customer satisfaction and brand loyalty.
