Palo Alto Networks Positioned as a Leader in Zero Trust Report
October 29, 2019
Creating millions of virtual worlds for the next AI breakthrough
October 29, 2019
Already, BYOIP is helping accelerate enterprises’ migration to Google Cloud. Bitly is a link management platform that empowers businesses of every size to embed short, branded call-to-action links in their communications. Founded in 2008 and based in New York City, Bitly shortens billions of links a year and is used by tens of thousands of enterprise customers and small businesses around the world, helping them to maximize the impact of every digital initiative.
Bitly had long wanted to move to the cloud and build a multi-region architecture, but before we introduced BYOIP, no other cloud provider could help them. They needed this feature for two main reasons:
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Hard-coded IPs delaying migration. Bitly customers with custom domains are hard-coded to Bitly’s IPs in their DNS records. Without BYOIP, Bitly would have needed all their customers to change their IPs in their DNS entries from Bitly IP addresses to Google IP addresses; this would be very disruptive to the Bitly customers. However, until all those customers come over, Bitly’s migration cannot be complete.
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Costs of legacy networking infrastructure. Without BYOIP, Bitly would also have had to maintain a network edge in a separate colocation facility to house legacy IP addresses still tied to the facility, continuing to incur that cost until all the IP addresses were brought to Google Cloud.
Bitly began migrating to Google Cloud about a year ago, starting with their backend. Since then, they’ve worked with us to develop BYOIP and accelerate their migration into our cloud. In doing so, they also minimized downtime and significantly reduced their networking infrastructure cost for maintaining their public IPs in their on-premises data centers.
By moving to Google Cloud, Bitly saw another significant benefit: improved performance by using Google’s global network infrastructure. These improvements include up to 50% decrease in latency from the client to a service for resolve time, connection time, and download time.
