Technology News

February 1, 2019

BrandZ Ranking 2019: SAP Is Again Germany’s Most Valuable Brand, Now Tops the European Ranking

SAP tops the BrandZ German brand value ranking for the second year in a row and is now Europe’s most powerful brand for the first time […]
February 2, 2019
two men putting puzzle pieces together

Stay Cool in the Consumer Products Industry

A major challenge in the consumer products industry is supply chain management of temperature-sensitive products. Consumers trust certain brands for fresh, high-quality food. After one bad […]
February 2, 2019

Marketing in the Age of AI Engine Optimization

Attracting customers through emotional resonance is a time-honored marketing tradition. Back in 1930, when housewives listened to serial radio dramas in the afternoon, a soap company […]
February 2, 2019

Purpose-Driven Retailers Can Put Your Closet in the Cloud

Most businesses do not just want to do well, they also want to do good. But regardless of size and segment, retailers in 2019 will be […]