Technology News

SAP tops the BrandZ German brand value ranking for the second year in a row and is now Europe’s most powerful brand for the first time […]

A major challenge in the consumer products industry is supply chain management of temperature-sensitive products. Consumers trust certain brands for fresh, high-quality food. After one bad […]

Attracting customers through emotional resonance is a time-honored marketing tradition. Back in 1930, when housewives listened to serial radio dramas in the afternoon, a soap company […]

Most businesses do not just want to do well, they also want to do good. But regardless of size and segment, retailers in 2019 will be […]