SAP at MWC19: Unlock the Intelligent Enterprise with These Seven Digital Experiences

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MWC19 opens in Barcelona on February 25. If you plan to attend this leading digital innovation event, you will certainly want to stop by the SAP stand in Hall 3, stand #3N31, to learn how to use the latest digital innovations to unlock the Intelligent Enterprise. Find out more about SAP at MWC19 Barcelona.

Formerly known as Mobile World Congress, this annual global innovation event has been rebranded to MWC19 Barcelona in recognition of the event’s draw well beyond its traditional audience of mobile operators and telecommunications firms. With an estimated attendance expected at 105,000 people from more than 200 countries, this year’s event will attract technology professionals from throughout the mobile ecosystem, including device makers, software companies, internet companies, equipment providers of all varieties, and organizations in adjacent industries.

The main theme for MWC19 is Intelligent Connectivity, signaling a “new era of highly contextualized and personalized experiences” based on the hyper-connectivity of 5G and the Internet of Things (IoT), combined with the intelligence available from Big Data and artificial intelligence (AI), according to representatives of GSMA, the event organizer. Core themes include Connectivity, AI, Industry 4.0, Immersive Content, Disruptive Innovation, Digital Wellness, Digital Trust, and The Future.

Building on this momentum, SAP’s theme for MWC19 – “Unlock the Intelligent Enterprise” – is an opportunity to engage visitors in the power of the Intelligent Enterprise to deliver innovation, spark disruptive change, drive digital transformation, and build digital trust. Visitors will experience how to make real business sense of AI, blockchain, predictive analytics, machine learning, and IoT – using the leading digital platform from SAP to orchestrate data, integrate applications, and automate business processes.

SAP Theater Sessions You Won’t Want to Miss

SAP has an exciting program lined up with live theater sessions, interactive showcases, insightful panel discussions, and plenty of SAP experts available to answer questions.

Starting Monday morning at 10:00 a.m., SAP will issue a new announcement about SAP Cloud Platform, followed by a panel discussion in the stand theater. On Tuesday, from 11:30 a.m. to 1:20 p.m., the Apple and SAP partnership will take center stage in sessions that highlight the unparalleled value of enterprise iOS apps and include customer examples. On Tuesday, from 2:00 to 4:00 p.m., the SAP Next-Gen program will present an exciting series of sessions that showcase the company’s partnerships for social good through the responsible use of technology in achieving the UN Sustainable Development Goals. Wednesday will be Spain Day at the SAP stand, with morning theater sessions presented in Spanish.

The SAP stand will host a broad range of SAP partners, plus SAP Startup Focus, a global program of visionaries and entrepreneurs with the mission of building an ecosystem of open innovation based on the creation of value-driven technology solutions by startup partners.

Read the full agenda for the SAP stand theater here. Highlights include:

  • SAP Press Conference: This session will cover the SAP news for media, analysts, and influencers, and include Q&A.
    Monday, 11:00 a.m.-12:00 p.m.
  • SAP Leonardo IoT: Unlock the Intelligent Enterprise: Learn how SAP Leonardo IoT can help you innovate and transform to improve customer experience, deliver a step change in operational efficiency, and reimagine business models and revenue streams. Presented by Elvira Wallis, senior vice president of IoT, SAP
    Monday, 12:30-1:00 p.m.
  • How Good Is Your CX Program, Really?: Find out about the four dimensions you need to consider to build a customer experience (CX) program that delivers business impact. Presented by Catriona Sheil, senior experience management consultant, Qualtrics.
    Monday, 2:00-2:30 p.m.
  • Well-Being and Technology, and People and the Intelligent Enterprise: In these two back-to-back sessions, hear the latest research on the health effects of the “always-on,” digitally connected lifestyle, then examine the critical role of an engaged and intelligent workforce in creating the Intelligent Enterprise. Presented by Dr. Autumn Krauss from SAP SuccessFactors.
    Tuesday, 1:20-2:00 p.m.
  • SAP 5G Innovation Council: Hear how SAP is engaging with 5G to unlock new revenue models, craft new monetization strategies, and strike new strategic partnerships. Presented by Frank Wilde from SAP.
    Tuesday, 4:20-4:40 p.m.
  • Delivering Better Customer Experiences with SAP C/4HANA and SAP Cloud Platform: Learn how telcos can leverage digital channels and the need to incorporate a platform approach to accelerate innovation. Presented by Emily Mui, senior director of Product Marketing for SAP Cloud Platform.
    Wednesday, 1:00-1:20 p.m.

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