Delivering frictionless retail experiences is emotionally pleasing. You’re pleased because you’re running your business better. Your customers are pleased because you’re meeting their expectations at every point of contact with your company. That’s how you create customers for life.
But thanks to technology that enables instant engagement and changing consumer values and behavior, retail companies are experiencing relentless disruption. Dealing with that disruption is what drives the buzz around the National Retail Federation’s (NRF) annual flagship industry event, which brings together 36,500 retail professionals and vendors from more than 90 countries.
Retailers attend to understand the trends and get the latest on the best technology.
Retail experts like Jia Wertz, a contributor to Forbes and Huffington Post, agree that in 2019, the market will be defined by emerging technologies that change the way consumers interact with their favorite brands, a shift in preferences, and the emergence of new battle lines for e-commerce.
The tendency toward brand as a culture has been building steadily as young consumers are buying based on attitudes toward corporate responsibility and social consciousness. Companies now realize the importance of committing to a higher purpose and engaging employees to live the brand’s values, which in turn helps equate internal culture with exterior identity.
This means retailers must respond to demands for more ethical business practices, more sustainable supply chains, and less environmental impact. At the same time, they must provide a flawless, appealing experience on all channels that allows clients to interact with the brand in creative ways. And finally, retailers must deliver e-commerce purchases faster than ever before.
The key to success in this challenging landscape lies in connecting supply and demand.
With over 700 exhibitors at NRF, how can you be sure to find the right solutions to these business drivers? To give customers what they want, when they want it, and where they want it, your organization must connect supply and demand.
At NRF this year, SAP has created five end-to-end retail scenarios to help you visualize exactly how to do it.
Visit SAP at NRF: Retail’s Big Show to learn more about Experiences You Can Trust.
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